News

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Results 1 - 10 of 944
  • Oct 16

    Daily News: Fake Listings, Brands Using Hyperlocal Targeting, Mobile Dominates Internet Ad Spend

    Posted: 10/16/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Fake Listings: Is In-N-Out Burger Hosting A NYC Pop-Up Event? (October 16, 2017) GeoMarketing: “A mysterious group created a Facebook Event page saying the West Coast chain In-N-Out Burger is giving out free burgers...

  • Oct 13

    Local Guides: Google’s 50 Million ‘Feet on the Street’

    Posted: 10/13/2017

    Contributed by:Greg Sterling

    This week Google held its second annual Local Guides Summit, bringing the top contributing Guides from around the world to San Francisco. There were 150 attendees from 62 countries, which was apparently double the number from last year (the inaugural year). The number of Local Guides has grown 10X from last year. I was told there were 5 million...

  • Oct 13

    Daily News: GMB Fraudsters, Digital Ads to See Q3 Growth, Foot Traffic to Coffee Shops Rise ~2%

    Posted: 10/13/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Should Do More to Shut Down GMB and Local Listings Fraudsters (October 13, 2017) LSA Insider: “Google does some policing of fraudsters and unethical marketing firms preying on small business owners — but...

  • Oct 13

    Google Should Do More to Shut Down GMB and Local Listings Fraudsters

    Posted: 10/13/2017

    Contributed by:Greg Sterling

    Google does some policing of fraudsters and unethical marketing firms preying on small business owners — but it probably doesn’t do enough. Roughly once or twice a week I receive a call (with a US caller ID number) that features a recording telling me my Google My Business listing is expiring, inaccurate or some other claim...

  • Oct 12

    Daily News: Co-op Obstacles for Marketers, Audience-Based Media Planning, Collecting Location Data

    Posted: 10/12/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Marketers Struggle to Show Client-Specific Co-op Ad Opportunity (October 12, 2017) LSA Insider: “According to a new LSA survey, 42% of marketers said the biggest challenge with co-op is ‘showing a client the specific...

  • Oct 12

    Marketers Struggle to Show Client-Specific Co-op Ad Opportunity

    Posted: 10/12/2017

    Contributed by:Joe Morsello

    With co-op advertising, most local retailers and SMBs don’t have the time to access co-op program information, get prior approvals, create and deliver ads, send claim documentation, etc. This is where local marketing and media sellers come in. But why is an estimated $35 billion in co-op left unused each year? According to a new...

  • Oct 11

    Daily News: Acting on Attribution Insights, Location Data Case Study, Yelp Sells Eat24 to GrubHub

    Posted: 10/11/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: 70% of Marketers Don’t Know What To Do with Attribution Insights (October 11, 2017) LSA Insider: “While marketers are engaging in attribution efforts, it appears these efforts are extremely variable, and the implications...

  • Oct 11

    Study: 70% of Marketers Don’t Know What To Do with Attribution Insights

    Posted: 10/11/2017

    Contributed by:Joe Morsello

    One of the original promises of digital marketing was more transparent performance measurement for marketers. The reality has been a bit more complicated than that because the consumer journey is multi-media (online and offline), multi-device and non-linear. In most cases, attributing a conversion or KPI with a campaign isn’t a one-to-one relationship. Still, marketers are...

  • Oct 10

    Daily News: National-to-Local Tactics, New Placed Attribution Solution, Digital Maps’ Impact on Commerce

    Posted: 10/10/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Report: Benchmarking and Best Practices in Enterprise Local Marketing (October 10, 2017) Street Fight: “Local marketers at big brands and multi-location retailers and services companies are coming around on digital marketing.” Placed Intros Attribution...

  • Oct 09

    Daily News: Research In-Store & Buy Online, LSA Podcast with Netsertive CEO, IoT & SMB Local Search

    Posted: 10/09/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Millennials Will Research In-Store, Buy Online 75% of the Time (October 9, 2017) LSA Insider: “In today’s marketplace, the distinctions between online and offline are becoming less significant to younger shoppers.” On Target...