• 7:30 a.m. - 8:45 a.m.

    Registration & Continental Breakfast

  • 8:45 a.m. - 9:00 a.m.

    Opening Videos: Interviews with SMBs About Their Cloud Adoption

  • 9:00 a.m. - 9:20 a.m.

    Small Businesses Shifting to the Cloud – Why & So What?

    This opener will set the stage for the day with a look at what new survey data say about the small business shift to the cloud. Which SMBs are shifting and why? Which aren’t shifting, and why not? And why does it matter? How will the small-business marketplace fundamentally change because of the shift?

  • 9:20 a.m. - 9:50 a.m.

    Investment Climate for Small Business SaaS – Temperatures Rising?

    SurePath founder and former FreshBooks CFO Mark MacLeod will share an up to date view on the environment for PE investment in SMB focused Saas businesses. What kinds of businesses are getting funded? What sets apart the companies that are getting acquired from those that are not? This session will help you refine your pitch deck.

  • 9:50 a.m. - 10:10 a.m.

    Forecast: Measuring the Growth of SMB SaaS

    What are the drivers for growing the US SMB SaaS industry to US$14 billion over the next three years? Which factors could accelerate growth and which could slow it down? A new forecast of the U.S. SMB SaaS market will provide some answers.

  • 10:10 a.m. - 10:30 a.m.

    Leveling the Playing Field for SMBs

    Small businesses need help competing against big brands, and the answer is technology. A growing number of companies are offering SaaS solutions to help combat big brands’ tech advantage. This headline talk will feature one prominent company’s experience in this area.

  • 10:30 a.m. - 11:00 a.m.

    Refreshment break

  • 11:00 a.m. - 11:30 a.m.

    SMBs vs. Brands: Will SaaS be the Great Equalizer?

    This panel brings together other SaaS companies that have built their businesses around helping SMBs even the odds with enterprises. What are the challenges? What are the odds of success? What advantages do small businesses have vs. enterprises?

  • 11:30 a.m. - 12:00 p.m.

    Keynote: Luminary in the SMB SaaS World

  • 12:00 p.m. - 12:30 p.m.

    SMB SaaS Startup Showcase

  • 12:30 p.m. - 1:30 p.m.

    Networking lunch

  • 1:30 p.m. - 2:00 p.m.

    Keynote: Achieving Customer Acquisition at Scale

  • 2:00 p.m. - 2:30 p.m.

    Scaling the Customer Acquisition Wall

    Many SMB SaaS companies find customer acquisition hits a wall at a certain point. How can they break through and achieve scale? Are resellers the answer? And does this phenomenon suggest the inevitability of consolidation? We’ll share best practices for emerging from a sales rut.

  • 2:30 p.m. - 3:00 p.m.

    Platforms vs. Point Solutions: What Works, What Doesn’t & Why

    A solid majority of SMBs would rather buy a packaged solution that combines the tools they need to run their businesses. But do integrated platforms work as well as discretely purchasing best in breed solutions across the main functions of a small business -- operations, sales, HR, finance? We’ll examine both sides of this debate.

  • 3:00 p.m. - 3:30 p.m.

    Refreshment break

  • 3:30 p.m. - 4:00 p.m.

    Vertical vs. Horizontal: Can Focus & Growth Cohabit?

    Does a good marketing automation or CRM solution require a vertical focus to work well? Or is good software good software, regardless of vertical. We’ll evaluate the pros and cons of going vertical in the SMB cloud space.

  • 4:00 p.m. - 4:30 p.m.

    Customer Success: Differentiator, Necessity or a Waste?

  • 4:30 p.m. - 5:00 p.m.

    DIY vs. DIFM vs. DIWM

    What is the best model for ensuring that small businesses are fully engaged in the cloud software they’ve acquired to help them run their businesses more effectively? At what point is DIY an insufficient level of service? At what point is DIFM profitable? Are advances in AI, machine learning, etc driving automation that feels more like personal service?

  • 5:00 p.m. - 5:30 p.m.

    SaaS Is Transforming the SMB Market…Now What?

    Thought leaders from across the spectrum -- investors, resellers, point solutions, integrators, assess what we’ve learned and what it will take to maximize the opportunity in the next year.

  • 5:30 p.m.

    Networking Reception