The LSA Webinar Series is an on-going educational resource for the local marketing industry. These webinars are free to attend and are held regularly to help industry professionals sharpen their skills and learn about the latest developments in the local space.
Thursday, April 27, 2017
Time: 2:00 PM - 3:00 PM ET
Mobile now accounts for 69% of all digital media time spent and these location-aware phones and apps are generating an abundance of location data. From targeting, to attribution, to consumer behavior, location intelligence is transforming how advertisers view digital marketing.
In this webinar, xAd will explore how observing the places that a user visits allows marketers to make meaningful inferences into a user’s life journey. In addition, the company will discuss the importance of campaign-appropriate performance metrics, exploring how location is helping advertisers understand the online-to-offline consumer journey.
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