News

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Results 1 - 10 of 694
  • Apr 25

    Daily News: Why Web Accessibility Matters, Internet Users Prefer Search, 4 Ways Brands Are Losing Traffic

    Posted: 04/25/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Why Website Accessibility Matters & How You Can Sell It to Clients (April 25, 2017) LSA Insider: “Website accessibility is merely the measure of how accessible your website and its content is for various...

  • Apr 25

    Why Website Accessibility Matters & How You Can Sell It to Clients

    Posted: 04/25/2017

    Contributed by:Michael Solms

    Website accessibility is merely the measure of how accessible your website and its content is for various types of users, particularly those with vision impairments. In the U.S., roughly 8.1 million people have difficulty seeing or are blind. When it comes to getting your clients to update content to be more accessible, here are some tips...

  • Apr 24

    Daily News: uberall & Yelp Partnership, Best Way to Reach Customers, Europe’s Startup Scene

    Posted: 04/24/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. uberall & Yelp Partner to Clean Up Listings in Europe & U.S. (April 24, 2017) LSA Insider: “The Yelp partnership will help uberall enter the U.S. market in a meaningful way.” When Breaking Google’s...

  • Apr 24

    uberall & Yelp Partner to Clean Up Listings in Europe & U.S.

    Posted: 04/24/2017

    Contributed by:Joe Morsello

    In March at the 2017 LSA Conference, uberall and Yelp announced a new partnership that will help uberall improve its listings management solution. According to the release on uberall’s website, here are the features that uberall clients now have access to: Claiming of Yelp listings is supported. Access to Yelp reviews: Get location reviews directly...

  • Apr 21

    Daily News: Pinterest Advanced Targeting, Digital Ad Growth Slows, Gannett Acquires SweetIQ

    Posted: 04/21/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. How to Acquire Valuable Customers With Pinterest Advanced Targeting (April 21, 2017) Adweek: “Act-alikes can ultimately drive net new website traffic and sales at scale.” Report: Digital ad growth slows to single digits for...

  • Apr 20

    Daily News: The Digital Consumer, Google Chrome’s Ad-Blocking Feature, Co-op Funds Move Online

    Posted: 04/20/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. The Digital Consumer: Exploring Digital Media Usage in U.S. Cities (April 20, 2017) LSA Insider: “Today LSA is releasing a new report which looks at how digital media usage for local business discovery varies...

  • Apr 20

    On Target Podcast: Mark Sullivan, Director Demand Generation, CallRail

    Posted: 04/20/2017

    Contributed by:Joe Morsello

    Voice search, virtual assistants and chat bots have likely overtaken your newsfeed as of late. Many marketers and analysts are discussing the potential for these technologies to dramatically disrupt consumer behavior and therefore the marketing and advertising space. While voice interfaces and the potential for advertising on these platforms are still in the “early days”...

  • Apr 20

    The Digital Consumer: Exploring Digital Media Usage in U.S. Cities

    Posted: 04/20/2017

    Contributed by:Joe Morsello

    Broadly speaking, digital media has completely transformed the way consumers find, engage and eventually make a purchase at a local business. Whether websites, social media, ratings and reviews or mobile apps, consumers look to these digital outlets to inform purchase decisions. Today LSA is releasing “The Digital Consumer Study” which looks at how digital media...

  • Apr 19

    Daily News: Location Is Future, Digital Agencies Struggle to ‘Get Budget,’ Boostability & Yext Partner

    Posted: 04/19/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Why Location Is the Future of Digital Marketing (Webinar 4.27.17) (April 19, 2017) LSA Insider: “In this webinar, xAd will explore how observing the places that a user visits allows marketers to make meaningful...

  • Apr 19

    Are Digital Agencies Chasing Profits Over Performance?

    Posted: 04/19/2017

    Contributed by:Joe Morsello

    Advertising clients come and go much more than they probably should in the digital marketing space. While individual marketing providers and agencies are finding relief from churn with better customer service, transparent practices and skillful execution, many may be putting too much attention on simply growing client ad spend. The Search Engine Marketing Professional Organization...