News

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Results 1 - 10 of 740
  • May 22

    Daily News: Chatbots via Bing Places, Why Websites Matter in Local Search, SMB Content Marketing

    Posted: 05/22/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Microsoft Brings Chatbots to Local Businesses via Bing Places (May 22, 2017) LSA Insider: “Microsoft just launched what it’s calling Microsoft Business Bots through it’s Bot Framework. Right now it’s only available for restaurants.”...

  • May 22

    Microsoft Brings Chatbots to Local Businesses via Bing Places

    Posted: 05/22/2017

    Contributed by:Greg Sterling

    People have been hyping bots for years, especially the past two years. So far they’ve have failed to live up to that hype, especially Facebook Messenger (which carries big expectations). But Microsoft may have just done something that changes all that, especially for SMBs. The company just launched what it’s calling Microsoft Business Bots through...

  • May 19

    Daily News: ReachLocal Wins Award, Unannounced Updates to GMB, Twitter Hires Ad Tech Veteran

    Posted: 05/19/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. ReachLocal Customer All Dry USA Wins Coveted Stevie Award in the Home Supplies and Services Marketing Category (May 18, 2017) Press Release: “A winning combination of advanced digital marketing technology and expert service was...

  • May 18

    Daily News: Tech Adoption = Growth for SMBs, New SMB Software Market, Customer Experience 2020

    Posted: 05/18/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Tech Adoption Linked to Revenue Growth for Small Business (May 18, 2017) LSA Insider: “A new study found that the more digitally sophisticated an SMB is, the greater their revenue growth rate is.”...

  • May 18

    Study: Tech Adoption Linked to Revenue Growth for Small Business

    Posted: 05/18/2017

    Contributed by:Joe Morsello

    From not having a website to using digital tools that analyze purchase behaviors, small and medium-sized businesses (SMBs) span the entire spectrum of digital adoption. However, in today’s market, effective usage of digital technologies is directly related to revenue growth. SMBs not engaging with tech are at risk of losing to those that are. A...

  • May 17

    Daily News: SMB Use of Facebook, Local Listing Management in EU, Google Assistant Searches by Sight

    Posted: 05/17/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Data: 58% of SMBs Use Facebook for Marketing <1 Hour Per Week (May 17, 2017) LSA Insider: “How SMBs use Facebook varies and many might not be dedicating enough time and effort to be...

  • May 17

    Local Listings Even Bigger Headache in Europe Says uberall Co-Founder

    Posted: 05/17/2017

    Contributed by:Joe Morsello

    Presence management, local listing optimization, business data management. Whatever you call it, the act of ensuring name, address and phone are accurate and consistent across all of the relevant channels is a challenge faced around the world by businesses big and small. While it’s challenging for independent businesses, it’s an even greater challenge for multi-location...

  • May 17

    Data: 58% of SMBs Use Facebook for Marketing

    Posted: 05/17/2017

    Contributed by:Joe Morsello

    SMBs have consistently mentioned social media as one of the top three channels for marketing their business, with many surveys finding it to be the top priority. However, how SMBs use Facebook varies and many might not be dedicating enough time and effort to be effective. In a new survey, roughly half of SMBs said...

  • May 16

    Daily News: SMB Service Lessons, Maximizing Online & Offline Conversions, Local Digital Marketing

    Posted: 05/16/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 3 Lessons SMBs Can Learn from United Airlines & Fyre Festival (May 16, 2017) LSA Insider: “Service breakdowns at big, national brands offer lessons for even the smallest businesses.” Five lessons for maximizing your...

  • May 16

    3 Lessons SMBs Can Learn from United Airlines & Fyre Festival

    Posted: 05/16/2017

    Contributed by:Brett Knobloch

    Recent weeks have seen some of the largest service breakdowns and resulting PR disasters in recent memory. Everyone is aware of the United Airlines story: A flight leaving Chicago needs to free up some seats for another flight crew. After offering incentives to free up some seats, and still in need of more, they hold...