News

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Results 1 - 10 of 861
  • Aug 15

    Daily News: SEO Recipe for SMBs (Report), How Brands Geo-Target, Facebook & Google Ad Measurement

    Posted: 08/15/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. New Report Offers Recipe for Effective SEO for SMBs (August 15, 2017) LSA Insider: “This new report outlines an SEO approach that can be effective for SMBs with limited budgets.” How 5 Brands Use...

  • Aug 15

    New Report Offers Recipe for Effective SEO for SMBs

    Posted: 08/15/2017

    Contributed by:Charles Laughlin

    Making a profit in small-business SEO is tough. So is delivering value to SMBs at low budget levels, particularly in competitive categories. The risk with lower budget SEO is that SMBs will spend money on tactics that won’t materially impact their businesses or may even do harm. Some contend it’s better to buy “SEO for Dummies”...

  • Aug 14

    Daily News: Growth of Nextdoor, Using Location to Boost Conversions, LinkedIn Revving Up SMB Efforts

    Posted: 08/14/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Nextdoor: The Next Big Thing for Local Businesses (August 14, 2017) LSA Insider: “Nextdoor is growing at lightning speed. They are now in 145,000 neighborhoods across the U.S. and reaching about 100 new neighborhoods...

  • Aug 14

    Nextdoor: The Next Big Thing for Local Businesses

    Posted: 08/14/2017

    Contributed by:Melanie Thaden

    If you haven’t heard of Nextdoor yet, it’s basically a private social media site where neighbors can connect. Its users can discuss anything, from lost dogs to recommendations for a great plumber, with verified neighbors in their area. Nextdoor is growing at lightning speed. They are now in 145,000 neighborhoods across the U.S. and reaching...

  • Aug 11

    Daily News: Clear Channel at #PlaceConf, Singapore YP to Drop Print, AdWords Mobile Change

    Posted: 08/11/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Clear Channel Using Location Data to Make Billboards into a Hybrid Medium (August 11, 2017) LSA Insider: “An unexpected result of the development of mobile-location analytics is its impact on some traditional media channels.”...

  • Aug 11

    Singapore YP to Drop Print in 2018

    Posted: 08/11/2017

    Contributed by:Charles Laughlin

    Global Yellow Pages Ltd., which publishes print and digital directories in Singapore, is getting out of the print business, restructuting its digital business and will focus most of its resources on its real estate operation. This is a striking move away from the company’s core product. According to the Straights Times, GYP began investing in...

  • Aug 11

    Clear Channel Using Location Data to Make Billboards into a Hybrid Medium

    Posted: 08/11/2017

    Contributed by:Greg Sterling

    An unexpected result of the development of mobile-location analytics is its impact on some traditional media channels. Users exposed to specific TV programming (using set-top box data) can be associated with mobile IDs and other data and matched with store visits. Similarly the in-store impact of out-of-home (OOH) — traditional billboard advertising — can be...

  • Aug 10

    Daily News: Local Market Paradox, Facebook & Local Pubs, Nextdoor Monetizing with Real Estate Listings

    Posted: 08/10/2017

    Contributed by:Joe Morsello

    Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. ‘Local Market Paradox’: Consumer Tech Changing, SMB Issues Persist (August 10, 2017) LSA Insider: “We’ve got a consumer market in rapid transition, an SMB market that is moving much more slowly and providers that...

  • Aug 10

    ‘Local Market Paradox’: Consumer Tech Changing, SMB Issues Persist

    Posted: 08/10/2017

    Contributed by:Greg Sterling

    I recently spent about eight hours locked in a room with a bunch of local/SMB market veterans talking about what’s happening in the “local market.” That means different things depending on the context, but here it meant consumers and SMB marketers. What was fascinating to me about the discussion, among other things, was the contrast that...

  • Aug 09

    Amazon Prime a Bellwether for SMB Cloud Services Adoption

    Posted: 08/09/2017

    Contributed by:Charles Laughlin

    The new LSA survey of 265 U.S. SMBs showed that 71% were members of Amazon Prime. The fact that among this group 72% now use it for business-related purchases points to a potential game changer — the use of cloud based services to manage the supply chain. As small business owners begin to use Amazon to source everything...