Monday, April 30

Note: Monday is the official conference kick-off - all attendees required to wear name badges to all events.

  • 8:30 a.m. - 6:00 p.m.

    Registration Desk and Information Open

  • 8:30 a.m. - 12:30 p.m.

    Tactical Workshops: Local SEO & Social Clinic

    In-depth workshop will offer advanced tactical advice from local SEO and social experts for agencies and in-house practitioners on a range of topics:

    - Future of Local SEO
    - Facebook Local Ads & O2O Retargeting
    - Twitter 2.0
    - Google My Business 2018: Updates & Changes
    - Optimizing Content for Voice & Virtual Assistants
    - Advanced Attribution: O2O & More
    - Reputation and Review Management Best Practices

    • Joe Wadlington
      Marketing Copywriter

  • 1:00 p.m. - 3:00 p.m.

    Tactical Workshops: Co-Op

    How co-op can increase local advertiser budgets (and service provider revenues), and how the friction inherent in many co-op programs can be overcome.

    • Dana Dzimwasha
      Manager, Co-op Operations

  • 3:30 p.m. - 5:30 p.m.

    Change, Competition and Costumer Service

    How are four diverse organizations adapting to change in the New Local Marketplace, to better compete and meet the needs of their customers?

    • Jim Continenza
      Chairman and CEO

    • James Ciuffetelli
      Executive General Manager

    • Irana Wasti
      Senior Vice President

    • Jon Wild
      VP, North America Marketing

  • 5:30 p.m. - 7:00 p.m..

    Expo Hall Open

  • 5:30 p.m. - 7:00 p.m.

    Evening Reception

Tuesday, May 1

  • 7:30 a.m. - 5:00 p.m.

    Registration Desk and Information Open


  • 7:30 a.m. - 7:00 p.m.

    Expo Hall Open


  • 7:30 a.m. - 8:30 a.m.


    Exhibit area

  • 8:30 a.m. - 12:35 p.m.

    General Session

    Wright Ballroom

    sponsored by

  • 8:30 a.m. - 8:50 a.m.

    The New Local Marketplace

    • Neg Norton

  • 8:50 a.m. - 9:20 a.m.

    CX: What Does It Mean and Why Does It Matter?

    Customer experience is a buzzword, but what does it really mean? How can enterprises of all sizes meet growing consumer demands and retain customers in a world of declining loyalty?

    • Nishat Mehta

  • 9:20 a.m. - 10:20 a.m.

    What's Wrong with ___ and How to Fix It

    Digital media and marketing face numerous challenges today. In these 'mini-Ted talks,' our speakers drill into a range of critical topics, tell us what's wrong and offer provocative solutions.

    • Sarah Bird

    • William Chamberlain
      Head of Demand Generation speaking on Ad Blocking

    • Walter Geer
      Vice President, Creative Director speaking on Mobile Ads

    • Chad Richard
      SVP, Business & Corporate Development speaking on SMB Loyalty Programs

  • 10:20 a.m. - 10:50 a.m.

    Featured Speaker - Raj Sabhlok, President, Zoho

    • Charles Laughlin
      Project Lead

    • Raj Sabhlok

  • 10:50 a.m. - 11:20 a.m.

    Refreshment break

  • 11:20 a.m. - 11:55 a.m.

    The New Market for SMB Services

    How are new competitors, products and a new generation of entrepreneurs changing the SMB market? This session offers new insights from LSA and a no-holds-barred debate on where the market is going.

    • Ariana Hargrave
      Director of VIP Services

    • Louise Lachmann
      CEO & Co-founder

    • Sandy Lohr

    • Josh Melick
      CEO & Founder

    • Neal Polachek

  • 11:55 a.m. - 12:25 p.m.

    How Will AI Change Digital Marketing?

    Machine learning and automation could radically change digital marketing. Will it make organizations more profitable or less relevant? What will happen and how soon? How should marketers and media companies prepare?

    • Kelly Thomas Nojaim
      VP, Partner Development

    • Alex Porter

    • Phillip Rather
      Head of Local Partnerships

  • 12:25 p.m. - 12:35 p.m.

    Ad to Action Awards Presentation

  • 12:35 p.m. - 1:30 p.m.


    Exhibit area

    sponsored by

  • 1:30 p.m. - 2:00 p.m.

    Reviews & Rankings: 2018 and Beyond

    Reviews are a ranking factor; review fraud is on the rise. What are current review best practices and how should local marketers address the different review policies across the web?

    • Jon Schepke
      General Manager

  • 2:00 p.m. - 2:30 p.m.

    The Changing Face of Local SERPs

    There's more ad inventory coming. There are also new content categories and tools. Which ones are most significant and how can local marketers take full advantage?

    • David Mihm

  • 2:30 p.m. - 3:00 p.m.

    Voice, Assistants and the Future of Local Discovery

    Smart speakers are stealing time from smartphones. Voice search is changing the way consumers get information. How does all this impact local and how can you ensure your content gets discovered?

    • Erin Jaeger
      Director of Product Marketing

  • 3:00 p.m. - 3:45 p.m.

    SMB Retention All Stars

    Three stand-out agencies outperforming the market in SMB retention offer their insights and concrete advice on what works.

    • Anita Perez
      VP of Operations

    • Stacey Sedbrook
      VP Strategic Sales

  • 3:45 p.m. - 5:00 p.m.


  • 5:00 p.m. - 7:00 p.m.

    Evening Reception

    Photo Booth sponsored by

    Jazz singer sponsored by

Wednesday, May 2

  • 7:30 a.m. - 2:30 p.m.

    Registration Desk and Information Open

  • 7:30 a.m. - 2:30 p.m.

    Expo Hall Open

  • 7:30 a.m. - 9:00 a.m.


    Exhibit area

  • 9:00 a.m. - 1:00 p.m.

    General Session

  • 8:45 a.m. - 9:30 a.m.

    The Cost/Value of Location Data

    Two back-to-back presentations will explore the true cost of inaccurate location data and the actual value of store visits for local advertisers.

    • Eric Hadley

  • 9:30 a.m. - 9:50 a.m.

    Stop, Drop and Roll

    Decentralized communication, political polarization and unpredicted screw-ups at the local level can result in damage to brands. Snafus are inevitable but preparation can minimize the impact.

    • Brooke Gabbert

  • 9:50 a.m. - 10:30 a.m.

    Local Engagement Strategies for Brands

    Localized content is far more engaging than corporate content to consumers. But how can multi-location enterprises manage "local conversations" authentically and at scale? Two case studies show how.

    • Monica Ho

  • 10:30 a.m. - 11:00 a.m.

    Refreshment break

  • 11:00 a.m. - 11:30 a.m.

    Featured speaker TBA

  • 11:30 a.m. - 12:00 p.m.

    The Amazon Factor

    The Seattle company has become the new X variable in digital media, retail, virtual assistants -- and maybe local. This session offers insights into the company's cutting-edge products and services.

  • 12:00 p.m. - 12:45 p.m.

    No B.S.: What Will Matter Monday?

    Digital marketing conferences are full of predictions about shiny new tech. Often they’re wrong, but some are right. What will really matter in the next 12 months? Here are three very strong opinions.

  • 1:00 p.m. - 2:30 p.m.

    Lunch and networking

    Exhibit area

  • End Of Conference